*Bid under way to rebrand roo meat*
A competition is under way to rename kangaroo meat to boost sales in restaurants and supermarkets.
Three hundred entries have been received from the food industry in a bid to rebrand roo, to make it more palatable for Australian and overseas consumers.
The kangaroo industry is worth $200 million a year but believes there is great potential to increase the market.
Competition organiser Mel Nathan says she wants entrants to take it seriously and try not to be silly.
"As I tell people, they're not allowed to come up with names like cyril, skippy, yummy or road-kill. I quite like marsu, I like marla, and I quite like wallagang," she said.
"Marsu was an interesting one, which came in from a person who thought that it reminded her of a marsupial, which a kangaroo is and at the same time it sounds a little exotic."
[From abc.net.au]
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